1.1: The Consultative Advantage Learn a customer-centric sales approach focused on understanding needs, building trust, and solving problems for long-term success.

1.2: Customer Psychology 101 Understand the psychological factors that drive buying decisions and tailor your sales approach for better results.

1.3: The Golden Rule of Sales Discover why prioritizing customer satisfaction and building relationships is essential for long-lasting sales success.

2.1: The Stratton Oakmont Revolution Explore the persuasive sales techniques used by Jordan Belfort, focusing on their underlying psychological principles.

2.2: Intro to the Straight Line Dive into the Straight Line Persuasion System and learn the fundamentals of this structured sales framework.

2.3: The Five Core Principles Master the key principles that drive effective sales conversations in the Straight Line persuasion system.

2.4: Two Types of Certainty Discover the different forms of certainty in sales and learn how to project both to increase your persuasive power.

2.5: Pain Threshold and Action Threshold Learn to identify your prospect's pain threshold and action threshold, and how to leverage these concepts for effective closing.

2.6: Straight Line Blueprint Get a comprehensive overview of the Straight Line Persuasion System and understand the flow of a powerful sales conversation.

2.7: Ethics and Integrity Explore the importance of maintaining strong ethics and integrity in sales to build trust and long-term success.

2.8: Always Be Certain Learn how to consistently project absolute certainty throughout the sales process to instill confidence in your prospects.

3.1: Intro to Frame Control Discover the concept of frame control in sales conversations and learn how to guide the interaction to achieve your objectives.

3.2: Controlling the Sale Learn essential techniques for maintaining frame control throughout the sales process to steer the conversation towards a successful outcome.

4.1: The Evolution of Prospecting Understand how sales prospecting has changed over time and learn modern strategies for finding qualified leads.

4.2: Understanding the Prospect Learn how to research and profile potential customers to tailor your sales approach for maximum effectiveness;

4.3: Asking the Right Questions Discover powerful questioning techniques to uncover your prospect's needs, motivations, and potential objections.

4.4: Building Instant Rapport Learn strategies for quickly establishing trust and connection with prospects to create positive sales interactions.

4.5: The Frontend Script Develop a compelling opening script for sales calls that captures attention, establishes credibility, and sets the stage for a successful conversation.

5.1: Product Summary Learn how to present your product clearly and concisely, highlighting its key features and benefits.

5.2: Airtight Logical Cases Discover how to build strong logical arguments that demonstrate the value of your product and overcome objections.

5.3: Airtight Emotional Cases Learn to connect with prospects on an emotional level, tapping into their desires and motivations to increase persuasiveness.

5.4: The Buying Scale Understand the psychological stages buyers move through and learn how to tailor your sales approach to match their mindset for increased closing rates.

5.5: Price and Cost Discover Zig Ziglar's powerful sales philosophy to focus on the long-term value of your product, shifting the conversation away from initial price and towards the total cost of ownership.

5.6: Following Up Master effective follow-up techniques to stay top-of-mind with prospects and increase your chances of closing the sale.

6.1: Looping 101 Discover the power of looping techniques in sales conversations to address objections and clarify understanding.

6.2: Persuasive Language Patterns Learn specific words and phrases that increase your persuasive power and guide prospects towards a positive decision.

6.3: Logical Looping Patterns Master logical looping strategies to counter objections with reason and build strong arguments for your product or service.

6.4: Emotional Looping Patterns Learn how to use emotional looping to address fears, create urgency, and tap into a prospect's deeper motivations.

6.5: Asking for the Order Develop confidence in asking for the sale with effective closing techniques and overcome hesitation.

6.6: Boxing Them In Learn advanced closing strategies to limit a prospect's options and create a sense of inevitability around making a purchase decision.