the mirror game

Written By Ayush Duggal

forget the "understanding the customer" talk.

i become the customer.

i hear their story. i feel their pain. i imagine their dreams.

i call it the mirror game.

i don't sell a product. i sell a solution. i sell the way out of their dead end.

what's their story? i simulate my mind to live it.

what's holding them back? i feel their frustration.

what do they want? i chase the same goals.

what's their plan? if leading nowhere, i show them the way.

that's how i sell. not with features, but with connection.

the mirror game works.

this approach also helps me decide when to walk away and not pitch the product.

if i wouldn't make the purchase myself in their position, it makes sense not to sell to them.

after all, my goal is to help them make better decisions.

i save time by not wasting it on those who aren't likely to act.

more importantly, i'm able to feel proud to do what i do.

the best salespeople don't close every lead. they close the right leads.

the mirror game tells you which is which.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com
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