the wrong pronoun

Written By Ayush Duggal

most sales calls fail before they start.

not the product. not the price. the words.

watch how most sales conversations begin:

"our software can help your business."

"our service can do this for you."

see the problem? every phrase draws a line. us on one side, them on the other. this subtle division creates resistance instantly.

nobody wants to feel sold to.

great salespeople do something different. they never represent their company to the customer. they represent the customer to their company.

instead of creating separation, they create unity.

"to buy our product, you need to pay..." becomes "to get this product, we'd need to pay..."

small shift. huge impact.

now you're speaking as allies, not adversaries.

buyers may not consciously notice the difference, but they feel it. trust builds naturally. resistance dissolves. selling fades away.

you become a partner helping someone make a wise decision. not a vendor pushing a transaction.

it's authentic and effective because certainty isn't sold. it's shared.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com
Previous

talent is a practice
Next

why fresh grads settle