why prospects ghost

Written By Ayush Duggal

people don't ghost deals because they're busy. they ghost because silence feels safer than saying yes.

let's be honest. prospects think saying “no” means an awkward confrontation. decision makers worry about looking foolish in front of their team. buyers dread staking their reputation on your solution.

ghosting is not really about communication. it’s about trust and status.

they vanish because you focus on your commission when they need certainty. you push for signatures when they need confidence. you list features when they need safety.

you spend time chasing responses instead of building trust. you follow up more often than you follow through.

that “let’s do it” at the end of the call? it’s just a polite way to end the meeting. the only real yes is ink on paper.

the prospect isn’t avoiding you. they’re avoiding the doubt you left behind.

they’re not ghosting you the person. they’re ghosting the decision.

you can’t control what happens inside their company. you can’t force their timeline. you can’t erase all their risk.

but you can make saying yes feel like the obvious move. you can build enough certainty to turn silence into action. you can help their doubt turn into confidence.

the fix isn’t better follow-up. it’s better trust.

stop selling the transaction. start selling the transformation.

remember this: you weren’t ghosted. you just got moved from trusted guide to forgettable notification.

make yes feel safer than the silence.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com
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