bade bhai approach

Written By Ayush Duggal

newbies approach sales as business development associates.

experts approach sales as bade bhai associates.

the difference? consultative sales instead of agenda-based sales.

agenda-based sales has one goal: take money from this person. sell something to them. focus on what benefits you.

consultative sales is different. the prospect thinks you can solve their problem but they're not sure. you help them decide by removing uncertainty.

you ask questions to understand: can you really help this person?

if yes, you help them become certain the decision is right.

you understand their problem. what they're trying to achieve. what's their pain. what's stopping them. what they've tried before.

you understand their thinking pattern. if they have wrong assumptions. where their logic breaks down.

you build a relationship of guidance. they feel comfortable sharing doubts with you. they trust you enough to be vulnerable.

then you suggest a solution in an expert tone. you've studied the product properly. you know how it helps people and who it's helped before.

your approach is like a bade bhai guiding a younger brother to make the right decision. not a salesperson chasing a sale.

the biggest winner in any sale should always be the customer. not the company. not the salesperson. always the customer.

the transformation you're delivering should make them think: "wow, i'm so glad i made this decision."

your role as a salesperson is not to sell them. it's to consult them, help them, guide them to make an informed decision.

you do it with the tone of a bade bhai rather than a salesperson out to sell something.

if you have your own agenda for selling, they'll see it. they won't trust you.

bade bhai has no agenda. he's your younger brother. your only goal is doing what's best for him.

that's the paradigm shift for approaching sales.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com
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