let go

Oct 2

f*** it.

that's what he said to himself.

a verveschool member. struggling to close deals for weeks. had the training, the scripts, the techniques. nothing was working.

then one day he stopped trying.

"i just stopped caring about the outcome," he told me.

everything changed after that.

prospects opened up. they shared their real problems instead of fake objections. conversations flowed naturally. he became the top performer the next month.

this is the paradox nobody talks about. the tighter you grip, the more it slips away.

prospects sense desperation. when you're too eager to close, they feel the pressure. creates distance. they pull back.

but when you detach from the outcome? magic happens.

not because you stop caring about results. because you start focusing on what's actually in your control. your preparation. your presence. your process.

the outcome depends on timing, budget cycles, internal politics. dozens of things you can't touch.

some will. some won't. so what. next.

the best sales conversations don't feel like pitches. no pressure. no urgency. just two people figuring something out together.

so tell yourself: f*** it.

see what happens.

because the sale might be theirs, but you're the one leading the conversation.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com

let go

negotiation isn't winning

talent is a practice