listen first
ever felt utterly lost facing a tough choice?
then someone listened. not with answers but with genuine attention to your worries, fears, and hopes. no judgment. no hidden agenda.
they saw your struggle. you felt heard.
that feeling of being understood is powerful. it's a basic human need.
robert greene explained how the ego is fragile and defensive. aggression? judgment? walls go up.
but empathy? understanding? validation?
walls come down. we open up. trust builds.
this matters everywhere but especially in sales.
consider reaching out to an anxious young graduate. she's bombarded with choices. skeptical of promises. a hard sell triggers defenses. "just another sales pitch."
try open-ended questions instead. listen to her hopes and fears. acknowledge her challenges.
"sounds like you're figuring out your next step."
"that's a big decision. feeling overwhelmed is normal."
"many graduates worry about finding fulfilling work. you too?"
these simple phrases spoken with empathy make a difference. connection forms. trust builds. she's willing to hear more.
now present your program. not a sales pitch but a genuine opportunity.
real power isn't forcing your will. it's understanding their needs.
validation is the key. it opens influence that benefits everyone.