the cost of bad hires
every sales mis-hire costs ₹3-5 lacs in india.
yet most startups keep hiring interview rockstars.
here's the problem: charm doesn't close deals. results do.
that smooth-talking candidate who impressed your panel? they might tank your numbers for months while you pay their salary, benefits, and opportunity cost.
the math is brutal. the top 20% of sales talent generates 60-80% of revenue. great reps close 9x more than poor ones. even 2.5x more than "good" ones. same leads, same territory, different outcomes.
most interviews test the wrong things. polished presentations. textbook answers. social skills.
but revenue comes from thinking like your buyer. building real trust, not fake rapport. creating urgency without desperation. helping prospects sell themselves.
the companies that get this right see 10% productivity gains, 20% sales increases, 30% profit jumps.
want to stop the hire-hope-fire cycle? test for sales instincts, not interview skills.
the best closers may not perform best in your interview room. they perform for your customers when it actually matters.