hiring for the invisible

Sep 29

companies hire salespeople wrong.

not because hiring managers lack intelligence. they optimize for the wrong signals.

they watch credentials, interview performance, eye contact, handshakes. an entire system built on what you can see in thirty minutes.

but sales success comes from what you cannot see.

the drive to prove something. the refusal to quit when quitting makes sense.

these traits hide during interviews. people perform. they say what you want to hear. the mask stays on.

you need weeks to see the real person. how do they take feedback? defensive or curious? how do they handle no? crumble or pivot?

what happens when they think the call ended? do they relax into average or keep pushing? how do they treat people who cannot help them?

what do they do when things break? make excuses or find fixes?

most companies cannot do this. no time. no patience. quarterly pressure demands fast decisions.

we can. this is our work.

we spend weeks watching what interviewers try to judge in an hour. then we share only those who pass the hidden tests.

and we stay after placement to make sure it works.

the person who charms you in thirty minutes often vanishes in thirty days.

the person who shows up for thirty days will show up for thirty months.

five people start the job. only one keeps running when everything breaks.

verveschool finds that one.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com

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