stop hiring for the wrong reasons
we are all terrible at sales hiring.
not because we are stupid.
we optimize for the wrong signals.
credentials. interview performance. eye contact. handshakes.
an entire industry built on the visible.
but sales success is decided by the invisible.
the drive to prove a point.
the will to persist when persistence feels pointless.
we watch for it.
for weeks. until the mask slips and the real person shows up.
how they respond to feedback.
defensive or leaning in.
how they handle rejection.
fold or find another angle.
what they do when they think the call is over.
relax into mediocrity or keep pushing.
how they treat people they do not need to impress.
what they do when things go wrong.
excuses or solutions.
companies cannot do this.
no time. no bandwidth. quarterly pressure.
we can. this is the work.
we spend weeks observing what interviewers try to judge in an hour.
then share only those who pass the hidden test.
and stay after placement to make sure it sticks.
the person who charms you in 30 minutes can vanish in 30 days.
the person who shows up for 30 days will show up for 30 months.
five start the job.
only one keeps running when everything else breaks.
verveschool finds that one.