stop hiring for the wrong reasons

we are all terrible at sales hiring.
not because we are stupid.

we optimize for the wrong signals.

credentials. interview performance. eye contact. handshakes.
an entire industry built on the visible.

but sales success is decided by the invisible.

the drive to prove a point.
the will to persist when persistence feels pointless.

we watch for it.
for weeks. until the mask slips and the real person shows up.

how they respond to feedback.
defensive or leaning in.

how they handle rejection.
fold or find another angle.

what they do when they think the call is over.
relax into mediocrity or keep pushing.

how they treat people they do not need to impress.
what they do when things go wrong.
excuses or solutions.

companies cannot do this.
no time. no bandwidth. quarterly pressure.

we can. this is the work.

we spend weeks observing what interviewers try to judge in an hour.
then share only those who pass the hidden test.

and stay after placement to make sure it sticks.

the person who charms you in 30 minutes can vanish in 30 days.

the person who shows up for 30 days will show up for 30 months.

five start the job.
only one keeps running when everything else breaks.

verveschool finds that one.

Ayush Duggal

Ayush Duggal is the kind of founder who looked at India’s graduate unemployment problem and thought, “What if the real issue isn’t jobs or skills, but the complete lack of believable salespeople?” So he built VerveSchool. A place where the overlooked learn the overlooked skill. Sales. Not the sleazy kind. The kind that actually works. The kind where someone trusts you enough to say yes without hating themselves afterwards.

He teaches people how to sell like they mean it. Not because a script told them to. But because they’ve actually understood what it means to solve a problem for someone who’s barely listening. It’s more psychology than pipeline. More theatre than theory. More “shut up and listen” than “always be closing.”

VerveSchool runs on a Pay After Placement model. Which, let’s be honest, is probably how all education should work. You pay when it works. Not before. Radical, apparently. But only if you're still pretending the current system makes sense.

Ayush is allergic to mediocrity and buzzwords. He prefers late-night coaching calls to keynote speeches. He’d rather get one ambitious underdog to a 7 LPA role than impress a room full of VCs who’ve never had to sell a ₹15,000 course to a broke 24-year-old with a BA pass degree.

He’s read more Osho than MBA textbooks and thinks most “career advice” would make more sense if it came with a warning label. He doesn’t do fake humility. Or fake urgency. Just real people, real growth, and real results.

https://verveschool.com
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let salespeople hire

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the socratic unmentor